Video and Audio Transcription is a form of meaningful communication in this digital era! So let's see how these transcriptions have changed the whole outlook of conveying a message from a brand to its audience?
Video and Audio formats are popular ways of communication. And after the pandemic, video and audio calls between brands and their clients have increased for safe physical contactless communication as recording videos and audios have become easier, simpler, and quicker communication during the pandemic. In addition, the popularity of project management platforms, collaborative tools, and online meeting tools show how almost every brand relies on video and audio calls for most of their work.
Not just meetings, videos, and audios being used to promote brands and create content for entertainment purposes. Because people are consuming videos and audios online for knowledge or entertainment are increasing every second.
Thus, looking at the popularity of audio and video format, it becomes essential to reach a larger global audience for more profit. However, the global reach of the content is only possible when the audience perceives the information meaningfully in the foreign language.
So, let's learn about video and audio transcription in derail!
What is Video and Audio Transcription?
Converting speech in a video or an audio file into written text is called video and audio transcription. These files include a wide range of recordings such as interviews, client meetings, staff meetings, academic research, entertainment audios, videos, and the most commonly consumed audios and videos on social media such as YouTube files or Instagram IGTV/reels.
How does Video and Audio Transcription Help in Global Communication?
In this digital era where one can consume data from the other corner of the world just with one click, it becomes essential to make your brand-related content not just accessible but understandable to the global audience. But, of course, this is only possible if the content is available in various languages used in the targeted countries.
For example, the news from a European country can be useful for expanding your business which is set in Australia, to the European countries. Therefore, you can use the video and audio transcription Melbourne, for news and other transcriptions for future reference.
These video and audio transcription can be used in various fields:
Research Purpose: this area focuses on group calls and interviews collected for the research purpose.
Medical Field: patients' interviews, appointments, presentations can be transcribed.
Legal Matters: hearings, judgments, police interviews are included in the transcription.
Financial Matters: this field includes transcription of business meetings, Q&A sessions, presentations.
Media: Conference calls, seminars, press announcements, and radio interviews are transcribed for a wider reach.
How Can You Transcribe Videos and Audios?
When this question comes into our mind, the first answer that pops up is Google transcription. But we very well know that google transcription is based on Artificial Intelligence, and it lacks the human emotional touch. Brand loyalty is only established when the audience connects to the brand emotionally. This can happen when they understand the content with the emotional angle, not just literal translation.
Even sometimes, word usage plays an important role in transcription. The readability and the flow of language are also essential when it comes to meaningful transcription. The words need to be specific and context related which is a missing feature of Artificial Intelligence.
Thus, the human touch to the transcription can be of great help. For this, you can hire a transcription agency that provides video and audio transcription, keeping in mind the emotional aspect of the content.
What services are offered by Transcription Agencies?
Transcription services vary from agency to agency, but you should consider the two most important services while looking for video and audio transcription agencies.
- Verbatim Transcription includes a full-fledged and accurately written record of the complete video or audio file, including non-verbal content such as humming sounds.
- Intelligent Transcription: this service includes a full-fledge and accurately written record of the complete video or audio file, excluding non-verbal content for better readability.
You can choose either of these services depending upon your requirement.
Why do We Need to Hire Certified Transcription Agencies?
The first and foremost thing to look for while selecting a transcription agency is accreditation from a regulatory body. Why is it important?
Accreditation is important as it is a mark of authentication. Since transcription is a free market, there are many transcription agencies, and few of them are just luring money from their clients without providing quality service.
For instance, if you are looking for video and audio translation agency in Melbourne, you can look for NAATI certified agency where NAATI stands for National Accreditation Authority for Translators and Interpreters, which ensures the authenticity of the translating agencies.
Therefore, it becomes crucial to hire a certified agency because only a certified agency can provide quality service and take care of the client's privacy.
Endnote:
While looking for Video and Audio transcription agency in Australia, Beyond Translation is NAATI accredited, which is a regulatory body for transcription agencies in Australia.