e: info@beyondtranslation.com.au | t: 03 9972 5433 | a: Level 3, 480 Collins Street, Melbourne VIC 3000
Do you have a website for your business? If not, then this is the first thing you should do ASAP! And then website translation should be your next step to build your customer relationship. Why? Read the complete post to get your answer.
In this digital era, if you haven’t marked your presence on World Wide Web, you are lagging behind almost every competition of yours. A website is important even for a small home-grown business.
You must be wondering why a website is so important? It is so because the website is an online gateway for your customers to reach you and buy your products and services, even sitting in the opposite corner of the world.
Websites act as your portfolio, which will tell people about who you are and what you do, and a properly organized, user-friendly website can fetch your business at a higher rate than without a website.
“We now understand why is website important, and we create a website for our business, but why is there a further need to translate a website?”, do you have the same confusion?
Website translation is a necessary step for your brand to increase its visibility worldwide because not all countries have English as their native language. And in this global village, if you want to expand your business to the rest of the world, you need your visitors to understand your business. This is only possible if you remove the language barrier with the help of website translation so that visitors from foreign origins can connect to your brand.
And here we are not just talking about a literal word to word translation but website translation, keeping in mind the cultural and linguistic context of the targeted country and adapting accordingly. This process is known as Website Localisation. Localisation is done keeping in mind the needs and demands of the targeted customers. It is reflected in the content, images, and overall website design without disorienting its integrity.
It aims to customize a website naturally so that the language barrier between a brand and its customers does not impact their relationship. Therefore, there are two factors involved in the localisation process of a website- the technical aspect and cultural/linguistic aspect.
Here are a few other reasons why we need Website Localisation:
As per a report by “BuiltWith Insights,” only 27% of the top 100,000 websites are in English, and 63% rest are non-English websites.
This explains the importance of website localisation; therefore, you need to localize your website if you need to increase your customer base.
But mostly, when we think of translation, we tend to rely on Google translation or similar applications for translation. Still, you cannot rely on it for website localisation as there are many drawbacks of Google translation, such as:
Therefore, hiring a professional for website localisation is always recommended because they understand the emotional and cultural importance of building a relationship with customers. Furthermore, the translation done by a certified translator is authentic and trustworthy, which will further build trust amongst your customers.
These translators also have technical expertise, which is lacking in Google translator; thus, it saves a lot of time and effort. All you have to find is a certified translator for website translation.
Beyond Translation is accredited by NAATI, a regulatory body for translators and interpreters; therefore, we provide authentic website translation and other translation services in Melbourne. Visit our website to know more about our services.
Beyond Translation is one of Australia’s leading language translation service agencies. We aim to provide a one-stop translation solution for all your language requirements. We provide interpreting services, website localisation, multi-language typesetting, multilingual media and apps, voice over subtitle production, design and printing and many other language translation services.
Level 3, 480 Collins Street,
Melbourne, VIC 3000
Tel: 03 9972 5433
Email: info@beyondtranslation.com.au
Level 5, 616 Harris Street,
Ultimo NSW, 2007, Australia
Tel: 0430139851