Most businesses use English as their primary language, thinking it's a global speech and is sufficient enough to target potential audiences. However, English is no longer alone on the most widely spoken languages list. This is why, when the audience and prospects are so different, delivering services just in English isn't enough.
Here's where you'll need certified translation services to aid in your business expansion and growth. If you've come this far, it's because you recognise the potential for growth that content translation offers. Simply told, it's an excellent step toward attracting new customers, increasing brand awareness, and establishing a reputation. When you make your business global, you'll need various types of translation, interpretation, voice-over, verbatim coding serviceand maybe even more.
Choosing a language for your content translation can be tricky when you target a global audience. Therefore, we have compiled a list of the 10 most popular languages ruling around the world. But before that, we will understand why translation strategy matters to your business-
Why is it important to have a translation strategy?
This year is likely to reinforce the trends that have already been present in the online business marketing strategies. One of the most important aspects of business marketing strategies is providing your audience with a great user experience (UX). We believe that the expression "Can't Read, Won't Buy," effectively describes the relationship between experience and buying decision-making.
Since time is evolving, people have become more inclined toward their local language. According to research, 65 percent of viewers prefer material in their own language, while 40 percent said they would never buy anything written in a foreign language. So, isn't it a little difficult? That's why global businesses and brands are heavily relying on certified translation services.
Top 10 most used languages: Internet edition
English
English is the most prevalent language on the internet today, with 1,186,451,052 users (i.e., the language with one of the most speakers). This isn't unexpected, given that it's been present on various platforms since the internet was coined. This language accounts for 25.9% of the world's share of the ranking.
Chinese
Given China's massive population and vast territory, it may not come as much of a surprise. This is the second most used language on the internet, with 888,453,068 users and a 19.4% overall participation percentage. However, there is one additional reason why you should consider a Chinese-language certified translation strategy: The annual growth rate of Chinese users is 2,650.4% which is more than even English.
Spanish
Spanish has a significant advantage that allows it to rank third among the most popular languages on the internet: several countries' official language. With 363,684,593 Spanish-speaking internet users, it accounts for 7.9% of the global market and includes a wide range of dialects, making localisation essential.
Arabic
Are you curious about the fastest-growing language? Arabic is ranked first with a growth rate of 9,348.0 percent every year. It has 237,418,349 active internet users, accounting for 5.2 percent of the global population. Another fantastic opportunity to get your multilingual marketing campaign off to a strong start.
Indonesian/Malaysian
This is possibly one of the ranking's most intriguing and shocking conclusions. You might not consider Indonesian a very popular language, but it accounts for 4.3 percent of global involvement, with over 64 percent of their active population online (198,029,815 users). So, chances are there, you'll soon need to get Indonesian or Malaysian certified translation services for your business.
Portuguese
Like the other two languages we've discussed, Portuguese has witnessed a steady increase in the number of people who use it online. It now has 171,750,818 internet users, accounting for 3.7 percent of the global total. Furthermore, because Portuguese is the official language of nine countries and one separate territory (Macao), you should include it in your certified translation plan.
French
Another beautiful language has been added to the list. With 151,733,611 active users and a global share of 3.3 percent, French maintains its position as the seventh most popular language online. One of the most interesting facts is native French speakers don't prefer any other language.
Japanese
Here's a surprising fact: Did you know that 93.8 percent of Japanese people access the internet? This signifies that the internet is used by almost the whole population (118,626,672 active users). Another interesting fact is that Japanese is the language with the most daily Wikipedia hits after English.
Russian
Like Arabic and Malaysian, Russian is the language with the highest growth rate, indicating that its position in the rankings is secure with (116,353,942 internet users). Furthermore, Russian is one of the most popular languages with online content among the 10 million top-ranked websites—second to English.
German
The German has been in the top ten for several years. However, its position has fluctuated. But just like Japan, Germany's almost whole population utilises the internet, with 92,525,427 active users. So, it's safe to say that German will stay in the top 10 languages for a long time.
Endnote
So, these were the most used languages on the internet with many users. You might already understand the importance of translated content and how it affects your foreign audience. So, when looking for a certified translation service, ensure to contact a reliable company that provides accurately translated content. Don't forget to visit our site if you're looking for more information about translation, interpretation, voice-over, and verbatim coding services.